By: Brisly Clairvoyant
We can all agree Facebook is a great place for business owners to showcase their brands and gain visibility. However, many people still think of Facebook as a place to only interact with friends and family, but business owners must know the value of Facebook advertising and that visibility can be directed to a particular audience who can take look at what your business has to offer.
Did you know that there is a high chance that most of your customers spend their time on Facebook? It’s true, and if your business isn’t advertising on Facebook then you could be seriously missing out. If that wasn’t shocking enough, you’ll be interested to know that 80% of internet users are on Facebook. So that brings around the question, how can Facebook advertising help you?
Facebook Advertising and Targeted Users
Facebook advertising really is one of the most targeted forms of reaching out to your users. When you are on Facebook, you can actually target your users based on their interest, age, location and even their behaviour as well. If you know exactly who you want to be targeting then Facebook advertising is a brilliant way for you to boost your conversions.
It’s Cost Effective
Compared to other forms of digital advertising, Facebook advertising is one of the most cost effective forms of advertising. You can spend a very small amount and easily reach out to thousands of people. It doesn’t make sense for you to go out there and buy radio advertisements and even TV advertisements when you can reach out to more people for a lot less.
Facebook advertising has the ability to drive immediate results. You can reach thousands of people in one day and this is a brilliant way for you to drive traffic to your site. It is also ideal at raising awareness about your brand. If you want to show people what you have to offer then Facebook can do this for you. After all, the more people that are aware of your brand, the more likely they will be to go out there and buy your products.
Website traffic is one of the biggest benefits that you get when you sign up to Facebook advertising but that isn’t all you can take advantage of. Did you know that you can also send people to your LinkedIn profile, your Twitter page and more? At the end of the day, you can easily merge your social media accounts together so you can connect with your customers on more than one platform. This is every marketers dream and it is all possible by using one simple method.
So as you can see, Facebook advertising really is worth the money and you’d be surprised at how easy it is for you to get the results you need and easier than ever before. Why don’t you give it a go for yourself today?